Our history
In 1965 in Locorotondo, in the heart of the enchanting Valle d'Itria, in Puglia, a small local tailor-shop was born, full of ambition and desire for expansion.
Driven by a fervent passion for Italian haute couture, Michele Latorre started the production of tailored suits for men, gaining the trust of a loyal clientele.
The creative genius and entrepreneurial perspective of Michele, transmitted with dedication to his four sons, have grown the brand, transforming it from a modest family-run tailoring into an authentic emblem of excellence in the panorama of Italian men’s clothing, well-known and appreciated in every corner of the globe.